Burberry, a name synonymous with British heritage and timeless style, boasts a rich history reflected in the evolution of its labels and branding. Identifying a genuine vintage Burberry piece requires a keen eye for detail, a thorough understanding of the brand's history, and a familiarity with the subtle shifts in its labeling over the decades. This article delves into the intricacies of Burberry's original label and its subsequent transformations, providing a comprehensive guide to authenticating vintage pieces and understanding the brand's fascinating journey.
Burberry History and Background:
The story of Burberry begins in 1856, in Basingstoke, Hampshire, England. Thomas Burberry, a young draper, established a ready-to-wear outfitter. However, it was his invention of gabardine, a revolutionary waterproof and breathable fabric, that truly catapulted the brand to prominence. This innovative material proved invaluable to explorers and soldiers, solidifying Burberry's reputation for quality and durability. The iconic trench coat, born from this innovation, became a symbol of both practicality and sophistication, transcending its utilitarian origins to become a fashion staple.
Where Was Burberry Founded?
As mentioned above, Burberry was founded in Basingstoke, Hampshire, England. The town remains intrinsically linked to the brand's legacy, though its global reach has expanded significantly since its humble beginnings. The original shop, while no longer in operation in its original form, serves as a reminder of Burberry's roots and the enduring connection between the brand and its birthplace.
Who Owns the Burberry Brand?
Currently, Burberry is a publicly traded company listed on the London Stock Exchange. While it doesn't have a single owner in the traditional sense, numerous shareholders own shares in the company. This structure is common for large, established brands, allowing for broader ownership and financial diversification.
Genuine Burberry Label: A Timeline of Evolution
Identifying a genuine Burberry item, particularly a vintage piece, relies heavily on understanding the evolution of its labels. Early Burberry items were typically marked with simple, understated labels. These often featured the brand name "Burberry's" or simply "Burberry," sometimes accompanied by an address, such as "Haymarket, London." The font and overall design were relatively plain, reflecting the prevailing aesthetic of the era.
As the brand grew in popularity and sophistication, the labels evolved. The introduction of the iconic knight logo, a motif inspired by the Burberry check pattern and representing the brand's heritage and equestrian connections, became a crucial element of authentication. The appearance of this logo, its placement on the label, and its style all provide valuable clues to dating a garment. Early iterations of the knight logo were often simpler and less detailed than those found on later pieces.
The Burberry check itself, a distinctive plaid pattern, also played a significant role in the brand's labeling. While the check itself is not always present on the label, its inclusion or absence can be a helpful indicator of age and authenticity. Some vintage pieces might feature only a small portion of the check, while others might incorporate it more prominently.
Over the years, the labels incorporated various details, including country of origin, size information, material composition, and care instructions. The inclusion and formatting of these details vary depending on the era and the specific garment. Changes in manufacturing practices and labeling regulations also impacted the appearance of the labels over time.
Authentic Burberry Labels: Key Features to Look For
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